Apply 6 Behavior Change principles to your social enterprise
Understand 5 Value and Pricing principles to understand how to price your product
Design experiments to test these principles in action
Many good innovations deployed to solve social problems fail to reach their full potential. Even when the right information has been communicated, people still behave against their best interest. The resistance to behavior change is strong and knowledge alone won’t cause them to make the switch. There are other factors and motivations at play.
In this course, Dan Ariely will help you apply insights from behavioral economics and psychology to understand how people make decisions. By drilling down to specific behaviors that your customers need to perform, you’ll uncover new opportunities to redesign your experience for greater effectiveness.
In addition to video tutorials from Dan, you'll also gain access to 4 Behavior Change Design Guides (totaling over 90 pages) that will include step-by-step exercises to apply these principles to your challenge. Once you start seeing these principles in everyday life, you won’t be able to resist redesigning elements of even your own life to create impact in a much more effective and efficient way.
Dan Ariely is a professor of psychology and behavioral economics at Duke University. He is the author of the bestsellers Predictably Irrational, The Upside of Irrationality, The Honest Truth About Dishonesty and Payoff. Through his research and his experiments, Dan questions the forces that influence human behavior and the irrational ways in which we often all behave.
What People Are Saying
"Clear, concise and engaging presentation of behavioral econ, decision theory & consumer psych by one of the field's most prominent thought leaders. Dan Ariely makes the science accessible to any audience, and brings concepts to life with real world examples and scenarios that are relevant to many professions/disciplines."