Lean Data Approaches to Measure Social Impact

Use low-cost technology to gain high-quality data and insights from your customers

Course Details

  • Price: FREE
  • Start Date: Mar 13, 2018
  • Time: 3 hours/week
  • Duration: 5 weeks
  • Partner: Acumen Lean Data Team

What You’ll Learn:

  • Identify the shortcomings of the traditional "monitoring and evaluation" mindset
  • Understand Acumen's Lean Data framework for impact measurement
  • Define the data collection opportunities in your customer journey
  • Create a streamlined survey to understand why your product, service or program is meaningful to customers
  • Identify an appropriate technology to rapidly collect data
  • Run a Lean Data sprint within your own company or organization
  • Practice presenting lean data along with insights and recommendations

Description:

Data doesn’t have to be daunting, and learning how to collect new insights to make better decisions is the catalyst for creating change.

In this three-module course, you’ll learn Acumen’s Lean Data approach to measuring social impact, and discuss case studies from companies that have used Lean Data to gain new insights to refine their value proposition. Then you’ll select your own data collection tool, build a streamlined survey, and run a live demo with customers.

From survey templates used by Acumen to step-by-step guides on organizing data, you’ll end the course by building basic data dashboards and creating an action plan to run your own Lean Data sprint.

Format:

Project-Based Course

Course Syllabus

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LEARNING TOOLS
  • 5 reading guides highlighting case studies and examples
  • 5 workshop guides to structure the development of your own Lean Data approach
  • Video tutorials from mobile survey providers
Section 1: The Lean Data Mindset
  • Video: Introduction to the Course
  • Video: The Need for Human- Centered Data Collection
  • Video: What is Lean Data?
  • Video: How Lean Data Compares to RCTs
  • Video: A Story of Lean Data in Action
  • Video: Case Study: How Lean Data Changed a Tutoring Program
  • Video: How to Define a Customer Promise
  • Reading: The Lean Data Mindset
  • Reading: What is Lean Data?
  • Reading: Why is Lean Data Needed?
  • Reading: Perceptions vs. Reality
  • Reading: Who is Lean Data for?
  • Reading: The Lean Data Approach
  • Reading: The Core Tenets of a Lean Data Approach
  • Reading: Putting Lean Data into Practice
  • Case Study: Edubridge
  • Activity: Design Your Customer Promise
  • Activity: Scope Your Lean Data Challenge
Section 2: Embedding Lean Data into Your Customer Journey
  • Video: The Typical Steps in a Lean Data Process
  • Video: What Can Lean Data Help You Learn?
  • Video: When Should You Use Lean Data?
  • Video: How to Build a Customer Journey Map
  • Reading: Embedding Lean Data into Your Customer Journey
  • Reading: Embed Lean Data into Existing Operations
  • Case Study: IkamvaYouth
  • Activity: Build Your Customer Journey Map
Section 3: Building Your Lean Data Survey
  • Video: Design Principles for a Great Lean Data Survey
  • Video: 3 Things to Avoid When Writing Surveys
  • Video: How to Formulate a Great Lean Data Question
  • Video: Introduction to Core Insight Surveys
  • Reading: Build Your Lean Survey
  • Reading: Crafting the Right Questions
  • Reading: Rules of Thumb for Developing Lean Data Surveys
  • Reading: Two Standard Questions to Consider Asking—NPS and CES Scores
  • Reading: Final Words of Advice
  • Case Study: Dr. Consulta
  • Activity: Draft Your Survey Questions
Section 4: Pick Your Technology
  • Video: Overview of Remote Surveying Techniques
  • Video: Overview of Mobile Surveys
  • Video: Overview of Phone Surveys
  • Video: Overview of Interactive Voice Response
  • Video: Overview of Online Survey Tools
  • Video: How to Select the Right Technology to Use With Your Survey
  • Video: How to Calculate Sample Size
  • Video: The Pros and Cons of Self- Reported Data
  • Video: Addressing Cultural and Linguistic Differences
  • Reading: Pick Your Technology
  • Reading: A Mobile Phone in Every Pocket
  • Reading: 6 Primary Ways to Survey People
  • Reading: Specific Technology Recommendations
  • Reading: Best Practices
  • Reading: Lessons from the Field
  • Case Study: Solar Now
  • Activity: Choose Your Technology
Section 5: Implement, Embed, Share
  • Video: Case Study: How Lean Data Was Embedded in a Solar Company
  • Video: How to Start Analyzing Your Data
  • Video: How to Take Lean Data Forward
  • Reading: Making Decisions Based on Data
  • Reading: Moving from Data Collection to Building a Customer Insights Engine
  • Activity: Start Surveying
  • Activity: Create a Micro Lean Data Presentation
  • Activity: Summary Deck

Course Partners

Sasha Dichter is Acumen’s Chief Innovation Officer. In this capacity, he oversees Acumen’s work in Leadership and the spread of ideas. Sasha is also a noted speaker and blogger on generosity, philanthropy and social change.

Tom Adams is Director of Impact for Acumen. He heads the organization’s work to understand social performance through patient capital investing. Prior to Acumen Tom worked for the UK Department for International Development (DFID).

What People Are Saying

Emma Lalley, New Story’s Global Impact Manager

“The course was incredibly helpful. It was also a great platform for meeting people from non-profits and social enterprises working on similar challenges.”

Emma Lalley, New Story’s Global Impact Manager