Dan Ariely on Changing Customer Behavior

What You’ll Learn:

• Understand how people make decisions
• Map your customer’s behavior journey
• Apply 6 Behavior Change principles to your social enterprise
• Understand 5 Value and Pricing principles to understand how to price your product
• Design experiments to test these principles in action

Description:

Many good innovations deployed to solve social problems fail to reach their full potential. Even when the right information has been communicated, people still behave against their best interest. The resistance to behavior change is strong and knowledge alone won’t cause them to make the switch. There are other factors and motivations at play.

In this course, Dan Ariely will help you apply insights from behavioral economics and psychology to understand how people make decisions. By drilling down to specific behaviors that your customers need to perform, you’ll uncover new opportunities to redesign your experience for greater effectiveness.

In addition to video tutorials from Dan, you'll also gain access to 4 Behavior Change Design Guides (totaling over 90 pages) that will include step-by-step exercises to apply these principles to your challenge. Once you start seeing these principles in everyday life, you won’t be able to resist redesigning elements of even your own life to create impact in a much more effective and efficient way. 

Format and Timing

• Individual Course: This course is a series of videos and exercises you can work through on your own.
• Platform: Udemy (+Acumen developed this course. We host this course on the Udemy platform.)
• Timing: You can work through the materials at your own pace. There are no required times for you to log in. Your access does not end.