Brands signal our affiliations. At their best, they tell stories that define, differentiate and humanize organizations and indicate what companies stand for in the world. When executed well, brands can connect us with like-minded people and visions, reflect our values, inspire us to take action, or help us feel part of something bigger than ourselves.
For all these reasons, social enterprises and nonprofit organizations working on tackling the world’s most critical challenges like poverty, climate change, sexual violence, or homelessness need to build strong brands. In our fast-moving and chaotic world, it matters more than ever that social change-makers learn how to cut through the noise and get other people to pay attention to their causes, services, and innovations.
In this self-paced +Acumen course bundle, Debbie Millman, Mike Bainbridge, Brian Collins and the Original Champions of Design will teach any social entrepreneur, nonprofit manager, or social change agent to build a compelling brand identity for their cause or initiative that will get others to sit up, pay attention, and feel connected.
What You'll Gain Access To:
- 10 page workbook with activities that will help starting to build your brand
- Tutorial videos from 5 leading experts and authors and accompanying exercises
- A dynamic forum to share your process with other brand-builders across the social sector
- A Certificate for successful completion of all course requirements
- The ability to revisit any section of the course bundle as needed (the course is self-paced and starts whenever you have the time!)
About the Instructors:
- Debbie Millman is an American writer, journalist, educator, artist, curator and designer who is best known as the host of the podcast Design Matters. She has authored six books including Brand Thinking and Other Noble Pursuits and Brand Bible The Complete Guide to Building, Designing and Sustaining Brands. She is the current President Emeritus of AIGA, chair and co-founder of the Masters in Branding Program at the School of Visual Arts in New York City, and Editorial and Creative Director of Print magazine. Named “one of the most creative people in business” by Fast Company, and “one of the most influential designers working today” by Graphic Design USA, Debbie has worked with over 200 of the world’s largest brands, including the redesign of Burger King, merchandising for Star Wars, and the positioning and branding of the No More movement.
- Mike Bainbridge is the EVP Design Intelligence at Sterling Brands. He has over 25 years experience in the brand design business and heads up all strategic planning for all Sterling's design clients. During his time at Sterling Mike has pioneered and overseen the development of a host of pre-design planning tools and techniques for the company to help its clients understand and evaluate existing visual equity and consumer/brand relationships through design. He has worked with hundreds of brands including Tropicana, Haagen Dazs, Campbells, Kleenex, Huggies, Rubbermaid, Martell, Celestial Seasonings and Alka-Seltzer.
- Brian Collins is the Chief Creative Officer and Co-founder of COLLINS. For ten years prior to the founding of COLLINS, Brian was the Chairman and Chief Creative Officer of the brand and innovation division of Ogilvy & Mather Worldwide. Brian’s clients have included Airbnb, Coca-Cola, Facebook, The Ford Motor Company, Giorgio Armani, IBM, Jaguar Cars, Instagram, Levi Strauss & Co., Mattel, Microsoft, Nike, Spotify, Target, Unilever, The Walt Disney Co., and The Guggenheim Museum. Brian is now a professor at the SVA Graduate Program since 2001.
- Bobby Martin Bobby is the cofounder of branding agency Original Champions of Design (OCD). In 2017, Fast Company named Bobby Martin one of the Most Creative People in Business. He led an internal design team for Nokia in London where he oversaw brand identity across their global packaging range. He also served as design director of Jazz at Lincoln Center working with Artistic Director Wynton Marsalis to reach new audiences and bring the brand to life. Bobby is now faculty at the School of Visual Arts in NY.
- Jennifer Kinon is a cofounder and leads business, design and strategy for Original Champions of Design (OCD). Jennifer Kinon worked in Pentagram's New York City office with Michael Bierut, overseeing a roster of clients including Benetton, NYU, Saks Fifth Avenue, Sesame Street and Barclays Center. She served as Design Director of NYC’s 2012 Olympic Bid. In 2016, Kinon served as Design Director of Hillary for America. Since founding OCD, she has developed brand identity systems for clients that range from the Girl Scouts of the USA to The New York Times and the WNBA.
What Participants are Saying:
- "Debbie Millman shares a wealth of experience and insight into all things branding for social change. The information is presented in easy to follow, bite size pieces, allowing everyone to benefit from her expertise." –Liz Blaxell
- "This course is an entire journey through how Branding supports organizations in fulfilling their missions. I really like the interviews because they put on the table relevant insights of the processes and the importance for social change. Highly recommended!" –Iván Sanchez
- "Top thinkers and practitioners in design share their cutting edge insights while making the world of design accessible to the lay person. The course highlights multiple case studies for some of the most iconic brands and brand strategies of today. No matter the size of your social enterprise or nonprofit, you'll find new approaches to branding and never see a logo in the same way again!" –Michelle Greenwood
- "This course helped me to get clear about what change initiatives I want to bring and how to create my brand . I was able to understand branding in a short time because the information is relevant and well designed." –Tahera Morshed