Sarah Robb O'Hagan on Competitive Advantage

Former Gatorade and Virgin Marketing Executive Sarah Robb O'Hagan will teach you how to unlock the best version of yourself and your organization.

Course Details


  • Price: $100 $45
  • Availability: On Demand
  • Duration: 3 hours
  • Access: Unlimited


  • Confidently bring everything that is distinctive and relevant about yourself to everything you do
  • Unlock your unique but unrecognized inner potential
  • Overcome your own average level of talent by igniting your magic drive
  • Build distinctive initiatives by getting out of line
  • Get over yourself and learn from your failures through pain training
  • Translate all these skills into your career or business ventures


People all around the world are anxious to make a dent in some of our toughest problems like poverty, climate change, homelessness, and world hunger. Yet, they often struggle to figure out what they can distinctively contribute to these seemingly huge and intractable issues. They don’t always know how to ‘get out of line’ to identify the right opportunities to engage or “change the game” to find the solutions they need. Even when social entrepreneurs have successfully started a new venture, they grapple with how to stay focused on their ‘extreme’ specialization when there are so many needs and opportunities they could pursue.

This +Acumen course will translate the lessons from Sarah Robb O’Hagan’s Extreme You to the social entrepreneurs tackling some of the world’s biggest challenges. It will help change-makers “check themselves out” to get a sense for their personal strengths and weakness and learn what ignites their “magic drive.” Then they’ll learn to “get over themselves” and embrace “pain training” so that they can be ready for the inevitable risk-taking and failure that entrepreneurship involves. Finally, they’ll learn from key case studies from Sarah’s own experiences at some of the world’s leading companies to understand how they can leverage their extreme strengths and achieve outsized social impact.


  • Individual Course: This course is a series of videos and exercises you can work through on your own.
  • Platform: Teachable (+Acumen developed this course. We host this course on the Teachable platform.)
  • Timing: You can work through the materials at your own pace. There are no required times for you to log in. Your access does not end.
Introduction to the Course
  • Video 1: Welcome to the Course by Sarah Robb O'Hagan
  • Video 2: Finding Your "Extreme" Self
  • Video 3: Why Being "Extreme" Matters
  • Exercise: Introduce Yourself
  • Resource: Workbook for the Course
The Five Essential Qualities of "Extreme You"
  • Video 4: The 5 Essential Qualities of "Extreme You"
  • Video 5: Check Yourself Out and Ignite Your Magic Drive
  • Video 6: Get Out of Line
  • Video 7: Get Over Yourself
  • Video 8: Pain Training
  • Exercise: Apply the 5 components of "Extreme You" to you or your organization
  • Resource: The Crossroads of Should and Must
Building "Extreme" Companies
  • Video 9: Extreme Skills in Business
  • Video 10: Building Your Customer Base: Lessons From Strava
  • Video 11: Opening New Markets: Lessons from Reinventing Gatorade
  • Video 12: Finding Competitive Advantage for Entrepreneurs
  • Exercise: Consolidate your Competitive Advantage and build it in a pitch
  • Resource: Main Takeaways
  • Complete the Post-Course Satisfaction Survey
  • About +Acumen
BONUS: Free Preview of +Acumen Master Class
  • BONUS: Preview another +Acumen Master Class with Daniel Pink
  • About Acumen
The course already started. Can I still enroll?
You can enroll up to 2 weeks after the start date of the course.
When will the next course be offered?
We offer our courses a few times a year. Sign up for our emails to be notified of the next time the course will be offered.
Do I get a certificate for this course?
You will earn a Statement of Accomplishment if you complete 5 of 6 assignments, including the final assignment, by the last day of the course.
How do teams work?
We recommend you find friends or colleagues for your team that you can meet with in person each week. Each team member should register for the course individually. You’ll then be able to form your team on the NovoEd platform once the course begins.
Do I have to complete the course with a team?
While we believe taking the course with a team will give you the best experience and chance of completing the course, it is possible to complete the course individually if you wish.
What should I expect from the assignments?
You will create a Life Map, develop your own personal story, integrate it into a larger presentation, and record your presentation for feedback from your classmates. You should allocate at least one hour a week to complete each assignment.

Supported By

Executive, activist and entrepreneur, Sarah Robb O’Hagan has been described by the media as everything from “Superwoman undercover” to the “Pied Piper of Potential.” She is a high-energy combination of disruptive business leader, fitness fanatic, and cheerleading mom, and has been named one of Forbes‘ “Most Powerful Women in Sports” and one of Fast Company’s “Most Creative People in Business.” Sarah’s career journey has led her through some of the world’s most iconic brands including Virgin Atlantic Airways, Atari, Nike, and Gatorade.

What People Are Saying

This is a great course for anyone who is struggling to find their voice, pivoting to a new career or in a new direction, launching a new venture, or wanting to take on a more visible role in an organization. Sarah Robb O’Hagan makes the course material interesting and engaging by sharing stories that illustrate the concepts very well, poking fun at herself and showing how hard it is to accomplish some of the steps along the journey, but also showing the payout for those who persevere. The modules are short and sweet, and the workbook is really useful for anyone who wants to seriously leverage their “extreme” strengths and become successful game changers.

Eva May