Seth Godin’s Leadership Workshop

Create an alternative future for yourself and others

Course Details

  • Price: $100 $45
  • Availability: On Demand
  • Duration: 2 hours
  • Access: Unlimited

What You’ll Learn:

  • Learn the leadership principles critical to stepping up and creating change
  • Lead from any level in an organization
  • Describe a compelling vision for an alternative future
  • Take concrete steps to lead change
  • Know that authority is different than responsibility, and future change makers need to master leadership rather than management
  • Create your own Leadership Notebook documenting your ideas for getting started as a leader


Leadership is a choice. It happens when someone steps up and causes a change to happen. It happens when someone enrolls other people to help them make that change. In this interactive online workshop, Seth Godin will walk you through the steps to make the choice to lead. The course is built around 9 surprising leadership principles that challenge conventional wisdom. Through a series of videos and interactive exercises, Seth will introduce you to ideas that will help you lead people to dance on the edge of possibility.

This course is an active journey of self-reflection. You should be prepared to roll up your sleeves and reflect on your priorities and the type of change you want to make, regardless of where you sit in an organization.

Format and Timing

  • Individual Course: This course is a series of videos and exercises you can work through on your own.
  • Platform: Udemy (+Acumen developed this course. We host this course on the Udemy platform.)
  • Timing: You can work through the materials at your own pace. There are no required times for you to log in. Your access does not end.

Course Syllabus

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  • 11 video tutorials from Seth Godin
  • 9 Leadership Notebooks to help kickstart your own leadership journey
SECTION 1: Leadership is Not Management
  • Video: Leadership is Not Management
  • Resource: Leadership Notebook #1
  • Activity: Quick Quiz
SECTION 2: See the End Before You Begin the Journey
  • Video: See the End Before You Begin the Journey
  • Resource: Leadership Notebook #2
  • Activity: Quick Quiz
SECTION 3: Culture Defeats Everything
  • Video: Culture Defeats Everything
  • Resource: Leadership Notebook #3
  • Activity: Quick Quiz
SECTION 4: Selling the Dream
  • Video: Selling the Dream
  • Resource: Leadership Notebook #4
  • Activity: Quick Quiz
SECTION 5: Enrollment
  • Video: Enrollment
  • Resource: Leadership Notebook #5
  • Activity: Quick Quiz
SECTION 6: Don’t Forget Rule #6
  • Video: Don’t Forget Rule #6
  • Resource: Leadership Notebook #6
  • Activity: Quick Quiz
SECTION 7: Authority vs. Responsibility
  • Video: Authority vs. Responsibility
  • Resource: Leadership Notebook #7
  • Activity: Quick Quiz
SECTION 8: Certain Failure
  • Video: Certain Failure
  • Resource: Leadership Notebook #8
  • Activity: Quick Quiz
SECTION 9: It’s Personal
  • Video: It’s Personal
  • Resource: Leadership Notebook #9
  • Activity: Quick Quiz
  • Video: Start With Wonder
  • Video: It’s Your Battleship
The course already started. Can I still enroll?
You can enroll up to 2 weeks after the start date of the course.
When will the next course be offered?
We offer our courses a few times a year. Sign up for our emails to be notified of the next time the course will be offered.
Do I get a certificate for this course?
You will earn a Statement of Accomplishment if you complete 5 of 6 assignments, including the final assignment, by the last day of the course.
How do teams work?
We recommend you find friends or colleagues for your team that you can meet with in person each week. Each team member should register for the course individually. You’ll then be able to form your team on the NovoEd platform once the course begins.
Do I have to complete the course with a team?
While we believe taking the course with a team will give you the best experience and chance of completing the course, it is possible to complete the course individually if you wish.
What should I expect from the assignments?
You will create a Life Map, develop your own personal story, integrate it into a larger presentation, and record your presentation for feedback from your classmates. You should allocate at least one hour a week to complete each assignment.

Supported By

Seth Godin is a marketing guru and the author of 18 books that have been bestsellers around the world and have been translated into more than 35 languages. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

What People Are Saying

"Outstanding content - very compact but impactful. Looking to have my entire team listen to this - valuable leadership and self motivation lessons at any level."

Jeff Garwood